January 2003 marked the opening of the Continentale contemporary pleasing hotel in Florence. The hotel is the most modern and recent project of the Lungarno hotels, the Hotel Management Company owned by the Ferragamo family. With its architectural concept and style of service, the Continentale is destined to make a significant advancement in modern international hospitality. It aims to become the place where a new vision of the relationship with the guest is formed, based on the strong values contained in the word, pleasing. The concept of the hotel is based on the experience of those extraordinary years when cultured travelers could live the birth of Italian style, which was a mix of, joy of life, and intellectual adventure that spanned from cinema to design. The Continentale wants to restore these universal values and transfer them into the time with levity and wonder with particular attention to the centrality of the individual and to the congenial gestures, that generate inner, as well as outer well-being. This property is strategically and marvelously located overlooking the Ponte Vecchio and the Corridoio Vasariano. It is equipped with 43 rooms, a spectacular penthouse, and a large number of rooms with a terrace that overlooks the river or the Florentine roofs, the sky lounge, Terrazza Dei Consorti.